Better data, sharper decisions—Why more businesses choose ImportGenius over Trade Atlas

From unlimited HS code searches to daily data updates, smart alerts, and a dashboard designed to vet suppliers, find new customers, monitor competitors, and even reduce tariff exposure, ImportGenius equips you to move with speed and precision.

Dashboard of comprehensive search results

ImportGenius vs Trade Atlas

Trade Atlas
HS code access
Unlimited HS code filtering included in Business & Enterprise plans; search any code, any time
Limited per plan; the Entry plan unlocks only 15 HS codes
Country coverage
23+ countries, including exclusive access to the Panama Canal and the U.S.–Mexico Border corridor
Longer country list, but lacks granular visibility into strategic trade routes
Data access structure
Flexible per-country pricing; pay only for the markets relevant to your business
All-country access comes with trade-offs: HS code visibility is capped by plan tier, limiting the insights you can extract
Dashboard UX
Interactive dashboard with filters, visualizations, supplier mapping, and easy downloads
Primarily just search and download
Pricing
Start with U.S. data, add any country asStarts at just $1500/year needed
Starts at $2,950/year
AI features
Genius Company Profiler is fully built-in at Business & Enterprise levels
AI packages are separate from data packages, with different features and pricing 
Availability of company contact info
Company contact info can be viewed in the About Company section; if not available, we have a dedicated team that actively researches and verifies company contact details upon request
Company contact info appears in static Excel exports and may be incomplete or outdated 
Timeliness
Daily U.S. updates and regular global updates as soon as they are available
Update frequency is undisclosed 
Historical data
Historical coverage is clearly disclosed per plan and can extend back to 2014 
Undisclosed, but free search suggests access is limited to around 3 years of data  
Support channels 
Live chat, phone, & email with expert consultation. For customers subscribed to our annual plan, we offer a dedicated team of analysts ready to help and pull custom reports as needed
Representative contacts are listed on their site, but no clear support tiers per subscription

ImportGenius is trusted by global leading companies

DHL logoGoldman Sachs logoThomson Reuters LogoUSA Social Security administration logoSamsung logoFlexport logoDeloitte logo

Why ImportGenius is the best platform for trade intelligence

HS code access that doesn’t limit your business

ImportGenius makes sure you never miss critical search results just because a code wasn’t unlocked. Our Business and Enterprise plans unlock full search functionality across all HS codes by default, empowering your team to explore any product category without friction.

Trade Atlas limits your view to the number of HS codes enabled in your plan.

Dashboard with comprehensive data coverage of import and export data
Dashboard with comprehensive search results

Strategic market access where the trade really moves 

Trade Atlas may list more countries, but ImportGenius delivers strategic access to the high-value markets where real business happens. 

With 23+ exclusive global datasets, including visibility into Panama Canal shipments and U.S.–Mexico border trade, you’ll see the regions where supply chains move and decisions are made.

Flexible data access across 23+ countries

Trade Atlas packages include all-country access but restrict how many HS codes you can search.

ImportGenius takes a more focused approach. With à la carte pricing per country, you can target only the markets that matter to your business while enjoying unlimited HS code access in Business and Enterprise plans.

Dashboard with comprehensive data coverage of import and export data
Shipment details in a easy to read graph with an extra information panel

Dashboards built for timely insights and fast action

Trade Atlas offers a static search-and-download experience—functional, but it lacks the dynamic tools today’s supply-chain teams need to move fast and make informed decisions.

ImportGenius goes several steps further. Our interactive dashboards give you the power to visualize trade relationships, generate custom exports in CSV or Excel, and analyze dynamic charts that adapt to your selected criteria.

You can also set shipment alerts for specific companies, products, or trade lanes, so you never miss a critical movement in your supply chain.

Pricing that scales with value, not overhead

ImportGenius starts at just $125/month (billed annually), a fraction of Trade Atlas’s $2,950/year entry plan. 

With ImportGenius, you’re investing in high-impact, ROI-driven intelligence.

How ImportGenius helps you find opportunities in the global trade

Stars

AI-powered insights, built right into your plan

With Trade Atlas, access to AI-driven insights comes through a separate package from their data plans, adding cost and complexity.

ImportGenius takes a smarter approach: the Genius Company Profiler is built into our Business and Enterprise plans, with no add-ons and no extra fees. Get AI-generated summaries, trade patterns, and context, so you spend less time digging and more time deciding.

Costumers

Verified and updated contact data, on demand

Getting a trade lead is one thing, but getting through to the right person is what counts.

Trade Atlas includes company contact info in downloads, but it may be outdated or incomplete, making successful outreach a gamble.

With ImportGenius, you can submit a request, and our team will deliver verified, up-to-date contact details, so you can connect directly with key decision-makers.

Lightbulb

Timely updates for competitive advantage

In global commerce, timing can be the difference between spotting an opportunity and missing it.

Trade Atlas doesn’t disclose how often their data is updated, leaving you in the dark about data freshness.

ImportGenius updates U.S. shipment data daily, and refreshes global datasets as soon as they’re available, so you’re working with the most current intelligence possible.

Clear historical data so you can predict what’s next

Historical data is critical for identifying long-term trends, evaluating supplier stability, and forecasting demand.

ImportGenius makes historical data transparent. Each plan clearly states how far back your data access goes, so you always know the scope of your insight, with some plans offering access to data going back to 2014.

Trade Atlas, by contrast, offers limited historical data (typically 3 years) and doesn’t disclose coverage upfront.

Chat Bubble

U.S.-based expert support when your business needs it most

Trade Atlas offers little detail on post-subscription support, aside from listing regional representatives on their site.

ImportGenius gives you direct access to a U.S.-based support team, who are real trade intelligence experts ready to assist via live chat, phone, or email.

Business and Enterprise subscribers also benefit from dedicated account managers who guide onboarding, answer questions, and help extract deeper insights from your data.

Full HS code access. Flexible plans. Daily U.S. data updates

Get started with ImportGenius and take control of your trade intelligence today.

How ImportGenius is helping international & local businesses grow

Nextiva logo
Enterprise

“We have confidence that we're working with the best manufacturers in part because ImportGenius showed us that they already supply some of the world's top brands.”

DecorativeYaniv Masjedi Headshot
Yaniv Masjedi
Vice President, Nextiva
Bellabeat logo
Wellness

“ImportGenius gave us visibility into the actual shipping histories of the manufacturers we were evaluating and helped us feel comfortable we were working with the best suppliers in China.”

DecorativeMorena Simitic Headshot
Morena Simitic
COO, Bellabeat
Lab Products logo
Enterprise

“Very informative and great site and so quick. Pretty slick.”

DecorativeBetty Fatzie Headshot
Betty Fatzie
President, Lab Products
Build.com logo
Manufacturing

“ImportGenius is a great research tool. We use it to evaluate manufacturers to make sure we are working with only the highest quality, most reliable suppliers.”

DecorativeChris Friedland Headshot
Chris Friedland
Founder/CEO, Buildi
Half Moon Capital LLC logo
Finance

“ImportGenius is a highly informative tool for monitoring public companies' operating activities. It is an invaluable part of our research.”

DecorativeEric DeLamarter Headshot
Eric DeLamarter
Managing Partner, Half Moon Capital, LLC
Flexport logo
Logistics
Enterprise

“We find new clients for our customs brokerage in the ImportGenius database almost every day.”

DecorativeJayson Gispan Headshot
Jayson Gispan
Operations Manager, Flexport

The information provided on this page was accurate based on publicly available data at the time of publication. Competitor offerings and details may change; users are encouraged to independently verify information before making decisions. The comparisons presented here are strictly for informational purposes, should not be considered legal advice, and are provided without any warranty, express or implied. All trademarks and competitor names mentioned herein belong to their respective owners. The use of these trademarks does not imply affiliation, endorsement, or sponsorship by or of ImportGenius.