Spot competitor product launches before they reach the market
See the products your competitors are importing or exporting, track shipment changes, and detect early signals of new product activity using frequently updated global customs data.
You can’t get ahead of competitor launches if you only learn about them after they go public
Most companies discover competitor product launches once they’re already on shelves or announced—far too late to adjust strategy. With U.S. shipment data updated daily, and global data updated regularly, ImportGenius helps you monitor new product movement early by analyzing import and export filings linked to any competitor. This gives you an early signal of what’s coming next.
The importance of monitoring competitor product launches early
Detect new product activity weeks before public announcements
Identify new suppliers or factories tied to upcoming launches
See shifts in materials, components, or product lines
Monitor volume changes that indicate launch preparation
Validate market trends before investing in development
Stay in sync with competitor direction to protect your roadmap
Global trade data coverage
Track potential product launches across multiple regions as data becomes available.
Advanced analytics & custom reports
Analyze product-level shipment activity, compare trends, and visualize changes with one-click charts.
Trade alerts & monitoring
Get notified when a competitor’s shipments include new product descriptions, materials, or categories that could indicate a launch.
Built for these teams
Be the first to know when your competitors are preparing a product launch
Track competitor shipments, identify new product movement, and stay ahead of market changes.
Frequently asked questions
By analyzing product descriptions, HS codes, and shipment details tied to competitors’ import and export filings, enabling early identification of new product movement.
U.S. shipment data is updated daily, while global datasets update regularly as soon as they become available.
Yes — filter by product, HS code, keywords, or even specific materials.
Yes — you can set product-based, company-based, or keyword-based alerts to notify you when matching shipments clear customs.
Yes — search them as importers to see what they’re receiving, or as exporters to see what products they are shipping out.